Neon Exposure

Mike’s marketing company was formed to market and sell these custom neon signs.  When Mike was hired (over 5 other final candidates), these signs were sold one at a time to liquor stores, video stores and other retail establishments.  Mike devised and implemented new marketing strategy to sell 1,000′s at a time to large companies.  He also hired, trained and motivated a sales force to sell the signs worldwide. 

Below are samples of the neon signs and their use:

Top row:   far left is the marketing piece Mike designed for the initial product.  In the middle is the layout for the new marketing approach devised by Mike – the final brochure is not available. 

Bottom row:   shows the sign and a letter of intent from Drambuie to purchase the signs in the United States initially, before purchasing world-wide.