Emblem Enterprises, Inc.

If You, Or Someone You Know, Needs Sales And/Or Marketing Assistance Designed To Increase Your Profits – - Contact Mike Today.
 
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Mike was hired initially as a Marketing Consultant, before being hired as full-time Director of Marketing after 3 months – - in an industry in which he had no prior experience. 
 
- Redesigned all marketing materials – resulting in increased sales, increased requests for quotes, and increased requests for catalogs.  
 
- Restructured the Marketing Department – resulted in substantially shorter task completion times and over $110,000 in cost savings in his first two months working full-time. 
 
- Analyzed market research from all channels – to plan and implement new, comprehensive marketing stategies. 
 
-  Designed and implemented sales processes to convert existing order takers, into a dynamic, effective sales force. 
 
           
 
 
                        
 
         
 
Above are samples of Mike’s work. 
 
Top Row
-  His professional looking e-mail blast (2nd from left) makes it easier to identify the company name, offer and contact information, than the e-mail blasts produced prior to his arrival (far left).  His Patch Approval Form (far right – with the Dalmatian) attempts to sell clients two additional products – - showing what they look like with their new patch.  It also provides for the Account Executive’s name – - for short-term recognition, and long-term relationship building.   The approval form used prior to his arrival, is 2nd from the right.
 
-  4 page Company Biography – front and back covers
 
Bottom Row
-  Sample catalog cover prior to Mike’s arrival (far left).  Middle, one of the 10 catalogs that Mike designed, wrote the copy for, and produced – - illustrates a few sample products in that category.   Middle and far right are the cover and an interior page.  

 

 

 

 

 

 

 

 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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Miscellaneous Marketing & Sales

                     To See Mike’s TV Commercial With Chick Hearn Of The LA Lakers, Click On:      http://youtu.be/yNEqY0TuDqk  

                                                    To View Mike’s Real Estate Article, Currently Published On REMAX.com, Click On:                     http://www.remax.com/learningcenter/articleviewer.aspx?id=50&show=2&sortby=title

To View Mike’s Virtual Tour Of The South Bay, Sent To Prospective Real Estate Clients, Click On:     http://marketing.remaxdesigncenter.com/31/98531/1178599/index.ipv

 

                                            

             

         

Above are samples of a few of Mike’s unique advertising concepts.   Feel free to look at the Video Exposure and Neon Exposure pages on this website, as well.   

Top Row

- Postcard designed specifically for homeowners who aren’t home, when Mike knocks on doors to generate real estate business.   The postcard contains 4 calls to action (2 – buyers;  2 – sellers), a customer testimonial in the specific area where Mike door knocks, Mike’s background and contact information, etc. 

2nd Row

- Pancho Segura - Mike was the #1 salesperson in the United States for his tennis racket – - at age 21.   This is an invitation for Mike to join Pancho in La Costa.                                                                                                                                                                                                                                                       – Patch approval form – Mike’s form (with the Dalmatian – 2nd from right) suggests the purchase of two additional products with their patch (hats & t-shirts), and lists their Account Executive – building short-term recognition and long-term relationships.  The other form (2nd from left) was used prior to Mike’s hiring.                                                                                                                                                                                                                                                      – QR Code – designed for consumers to scan with their Smartphones to view a linked website.  The QR code above, drives people to this site.   He also has a code for his real estate website.

Bottom Row

- Nametag – this informs people of Mike’s occupation 24/7 – at a cost of $15 - generating over 15 real estate transactions to date.   The combination of the red (along with yellow, the two most visible colors) ”SOLD” hanging off the edge of the badge, along with the well known real estate logo, attracts attention and real estate inquiries.                                                                                                                                                                                                                                                        – Mike negotiated free publicity for his company on The Forum scoreboard, when the LA Lakers played there.

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Marketing & Sales Skill Sets

 

Successfully Managing Sales, Marketing And Day-To-Day Operations Of Businesses Since 1977 – No Prior Industry Experience Required.  

 

Marketing Skill Sets  

-   Devising and implementing successful, effective marketing and public relations campaigns designed to elicit calls to action, develop and enhance  name and brand recognition, generate new business and build long term relationships.

-   Conceptual and strategic thinking – - the ability to identify new markets, design targeted ad campaigns to generate new business and sell the resulting leads.   Also, the ability to identify and develop new, compatible product lines and revenue streams.     

-   Design, write copy and oversee production of hundreds of print ads;  TV and radio scripts;  web site design in multiple industries (www.MichaelDrotman.com); Internet campaigns; press releases; product catalogs, and Sales & Operations Manuals.

-   Expertise in focused interdepartmental communications to coordinate the overall sales and marketing effort in accordance with company goals. 

-  Exceptional oral and written communication skills.

-   Utilizes The Pareto Principle - focusing on the vital few & delegating the trivial many, to prioritize tasks for maximum impact on sales and profits.

-   Creating a positive and productive environment of interdepartmental teamwork and support toward a common goal.

 

Sales Skill Sets

-  Ability to sell leads generated by his marketing campaigns and teach sales teams to do the same. 

-  Personal sales production – exceeded $13 million in annual sales for 3 different organizations;  and multi-million dollar annual sales production for 6 companies in 5 industries. 

-  30 + years experience successfully identifying sales talent;  and effectively hiring, training and motivating sales forces in diverse industries, without prior industry experience.

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Video Exposure

Advertising system invented by Mike.  
 
- He contracted Blockbuster and other local video stores ($100-200 per month) to distribute his ads, one per person, in their video rental cases.  The client base (people renting videos) were spending disposable income. 
- Ads were brought in by consumers to receive the offer that each ad contained  – - easy for clients to track their success.  
- Clients received repetitive exposure, all day, every day, and allowed them to pull clients from different geographic areas. 
- Mike sold all the ads, designed and produced them, and trained video store employees re: their distribution. 
- He also sold this system as a Business Opportunity (similar to a Franchise).   He wrote the disclosures, trained all system purchasers, and provided ongoing support.  All system purchasers made money.
 
                
 
                                           
 
                 
 
Above are a few sample ads from large and local advertisers, a publicity article about the business, the brochure used at the Franchise shows, as well as the Trade Show promoters’ ad (The Entrepreneur Expo), which Mike negotiated to include his company name.
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