- Emblem Enterprises, Inc.
- Miscellaneous Marketing & Sales
- Marketing & Sales Skill Sets
- Video Exposure
Emblem Enterprises, Inc.
Miscellaneous Marketing & Sales
To See Mike’s TV Commercial With Chick Hearn Of The LA Lakers, Click On: http://youtu.be/yNEqY0TuDqk
To View Mike’s Real Estate Article, Currently Published On REMAX.com, Click On: http://www.remax.com/learningcenter/articleviewer.aspx?id=50&show=2&sortby=title
To View Mike’s Virtual Tour Of The South Bay, Sent To Prospective Real Estate Clients, Click On: http://marketing.remaxdesigncenter.com/31/98531/1178599/index.ipv
Above are samples of a few of Mike’s unique advertising concepts. Feel free to look at the Video Exposure and Neon Exposure pages on this website, as well.
Top Row
- Postcard designed specifically for homeowners who aren’t home, when Mike knocks on doors to generate real estate business. The postcard contains 4 calls to action (2 – buyers; 2 – sellers), a customer testimonial in the specific area where Mike door knocks, Mike’s background and contact information, etc.
2nd Row
- Pancho Segura - Mike was the #1 salesperson in the United States for his tennis racket – - at age 21. This is an invitation for Mike to join Pancho in La Costa. – Patch approval form – Mike’s form (with the Dalmatian – 2nd from right) suggests the purchase of two additional products with their patch (hats & t-shirts), and lists their Account Executive – building short-term recognition and long-term relationships. The other form (2nd from left) was used prior to Mike’s hiring. – QR Code – designed for consumers to scan with their Smartphones to view a linked website. The QR code above, drives people to this site. He also has a code for his real estate website.
Bottom Row
- Nametag – this informs people of Mike’s occupation 24/7 – at a cost of $15 - generating over 15 real estate transactions to date. The combination of the red (along with yellow, the two most visible colors) ”SOLD” hanging off the edge of the badge, along with the well known real estate logo, attracts attention and real estate inquiries. – Mike negotiated free publicity for his company on The Forum scoreboard, when the LA Lakers played there.
read moreMarketing & Sales Skill Sets
Successfully Managing Sales, Marketing And Day-To-Day Operations Of Businesses Since 1977 – No Prior Industry Experience Required.
Marketing Skill Sets
- Devising and implementing successful, effective marketing and public relations campaigns designed to elicit calls to action, develop and enhance name and brand recognition, generate new business and build long term relationships.
- Conceptual and strategic thinking – - the ability to identify new markets, design targeted ad campaigns to generate new business and sell the resulting leads. Also, the ability to identify and develop new, compatible product lines and revenue streams.
- Design, write copy and oversee production of hundreds of print ads; TV and radio scripts; web site design in multiple industries (www.MichaelDrotman.com); Internet campaigns; press releases; product catalogs, and Sales & Operations Manuals.
- Expertise in focused interdepartmental communications to coordinate the overall sales and marketing effort in accordance with company goals.
- Exceptional oral and written communication skills.
- Utilizes The Pareto Principle - focusing on the vital few & delegating the trivial many, to prioritize tasks for maximum impact on sales and profits.
- Creating a positive and productive environment of interdepartmental teamwork and support toward a common goal.
Sales Skill Sets
- Ability to sell leads generated by his marketing campaigns and teach sales teams to do the same.
- Personal sales production – exceeded $13 million in annual sales for 3 different organizations; and multi-million dollar annual sales production for 6 companies in 5 industries.
- 30 + years experience successfully identifying sales talent; and effectively hiring, training and motivating sales forces in diverse industries, without prior industry experience.
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